Day: April 1, 2023

Hair

Clairol, Inventor of the At-Home Hair Color Category, Reinvents Itself for a New Generation of DIY Beauty Lovers

The new It’s So Me campaign, along with new product and communication innovations, underpin the brand’s leap into appealing to a new community of empowered beauty consumers.     Clairol, the pioneer of at-home hair colour, announced a new global campaign, It’s So Me, featuring a collective of nine real women and creators, each bringing […]