Beauty fans rejoice, Tia Mowry has launched her own haircare line. Named 4U By Tia, the range is created for wavy, curly and coily hair. As she makes her mark into the beauty industry, it makes sense that she’d create a brand for curly hair considering her hair journey has unfolded right before our eyes. I’m sure you all remember Tia Mowry and her sister Tamera Mowry from the hit ’90s series Sister, Sister, where she always showcased her curls.
In an Instagram post, Tia Mowry indicates that the brand’s mission is to redefine textured hair care with sustainably-minded, clean products that enhance your hair’s uniqueness. We turned to nature to craft the most effective products for natural hair, and developed a collection that works WITH your curls.
According to 4U By Tia Instagram posts, the brand is a hair care line designed to take the guesswork out of textured hair. The collection is to help empower YOU to make your natural hair journey truly your own. It’s a line of products that are all sustainably sourced & manufactured. 4U by Tia is vegan, silicone-free, sulfate free, paraben-free, cruelty-free – resulting in the safest and simplest natural hair care products.
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This bit was taken directly from the brand’s website:
The Science Of Healthy Curls
4U by Tia was designed specifically to address the needs of naturally curly hair. Every product within the line has our patented, award-wining ingredient Hemi15, combined with other curl friendly ingredients to give you your healthiest, shiniest, most defined curls.
Hemi15 (also known as hemisqualane) is a breakthrough molecule created from 100% sustainably and ethically grown, renewable sugarcane. We use a proprietary bio-fermentation process to create the safest, most sustainable Silicone alternative available. Hemi15 protects precious curls by deeply penetrating the hair shaft to nourish and repair curls; helping improve, elasticity, definition and reduce frizz – without harming your hair or the planet.
Tia Mowry’ collection includes two targeted shampoos, two targeted conditioners, a curl defining gel, a leave-in curl cream, curl refresher mist and multiuse hair oil.
You can purchase the products as individuals or as bundles. 4U by Tia was launched on January 30th on the brand’s website and Walmart. The range will be priced between $9.99 USD to $10.99 USD.
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