- Barbiecore goes viral, with 692M views on TikTok for related hashtags
- #pinkwedding racks up 3M views on TikTok
- Experts reveal the Barbie girl wedding trends that are here to stay
- Pink is officially in: ‘Pink hair’ is driving 7,100 monthly Google searches
Living in a Barbie world has never been more popular, with a staggering 692M views for the ‘Barbiecore’ hashtag on TikTok following the film’s release on 21st July 2023.
According to the jewellery experts at Austen & Blake, Barbie-mania is seeping its way into our wedding details too, with the highly anticipated Margot Robbie release inspiring rose-coloured drinks, fuchsia decor, and even pink hair!
In fact, #pinkwedding has already racked up 3M views on TikTok, proving our childhood obsessions with Barbie have now translated into our big days. These are the Barbie-inspired wedding details to watch out for according to the experts:
Pink Cocktails
#barbiecocktail has 17.9M views on TikTok, indicating that a welcome drink that’s all things pink could be a hit with guests. Many brides-to-be on the social media platform are topping their drinks with silver glitter, florals, and pink salt around the edges for a fuchsia finish!
Pink Hair
Barbiecore screams confidence – it’s about embracing all things pink; pink clothes, pink accessories, and even pink hair! The hashtag already has 4.6B views on TikTok and counting, along with 7,100 monthly Google searches for the hair colour. Will brides-to-be take this latest trend down the aisle? Cue the pink hair dye shortage!
Barbie Bouquets
Pink has always been in when it comes to wedding bouquets, but Barbie-mania has brought on a new surge of interest for brighter florals, with 8.5M views for #pinkbouquet on TikTok. Couple bright pinks with dusty tones for a bouquet that’s romantic, yet still makes a statement.
Pink Bridesmaid Dresses
With 6.5M hashtag views on TikTok, pink bridesmaid dresses are a trend that continues and is here to stay. Google searches for pink bridesmaid dresses have also increased by 50% in the UK, suggesting that the Barbie film debut is inspiring brides to consider the colour for their big day. Why not try a mix of different pink shades to compliment every skin tone?
Pink Aesthetics
A true Barbieland can’t be created without pink aesthetics, and #barbiecoreaesthetic currently has a huge 10.3M views on TikTok. Everything from napkins, table runners, balloons, chair covers, and more, should be a shade of pink when embracing the full theme. It’s all in the detail!
Pink Jewellery
What’s a Barbie-themed wedding without pink accessories to match? With 2.1M views on TikTok, pink jewellery is becoming increasingly popular too. ‘Pink wedding dresses’ currently gets an average of 2,500 Google searches a month, but if a blush wedding dress is a Barbie step too far, then a pop of colour from your wedding jewellery is the perfect fix!
Kat Hill, Creative Copywriter at Austen & Blake commented:
“Bridal jewellery has a way of making everything come together and our Pink Tourmaline range is the perfect addition for Barbie-inspired brides. It’s an elegant, romantic shade of pink, that allows brides to feel confident and glamorous, without feeling over the top.
“The contemporary range will also go beyond special occasions and bridal looks. One of the benefits of pink jewellery is that it makes for great everyday statement pieces.
“As popularity for the film continues to grow, we expect demand for the range to rise, especially since the stone is a much more affordable alternative to pink diamonds, which are rare and, therefore, expensive.”
Austen & Blake’s Pink Tourmaline Range:
1) Pink Tourmaline Halo Engagement Ring £1,051
2) Pink Tourmaline Stud Earrings £498
3) Pink Tourmaline Solitaire Pendant £337
4) Pink Tourmaline Drop Earrings £1,657
5) 4 Prong Setting Pear Pink Tourmaline Tennis Bracelet £8,203
All items listed are featured in Austen & Blakes’ current summer sale which can be found here: https://www.austenblake.com/jewellery-sale
Ahh I love all of these!
Jennifer
Curated by Jennifer
Awesome! So happy to hear that! x
Ann-Marie