Glossier is adding a new foundation to their makeup category, Stretch Fluid Foundation. The new Stretch Fluid Foundation formula was greatly inspired by the concealer that stretches to fit your needs and embrace your skin first.
With an 89% skincare-base, the new Stretch Fluid Foundation is a buildable, light-to-medium coverage foundation that leaves skin moisturized with a natural-to-you finish, guaranteed to look as good outside as it does in your bathroom mirror. It is said to also be transfer-resistant, sweat-resistant, has up to 12-hour wear and blends seamlessly and stays color true.
This, along with Stretch Balm Concealer, will be available in 32 shades starting August 22nd. This is the same concealer you know and love, now in an updated and extended shade range.
The campaign will also feature videos and images of WNBA players like Diamond Miller, Ariel Atkins, Izzy Harrison, Nyara Sabally, Brea Beal and Stephanie Soares playing basketball in Tompkins Square Park with the tagline ‘Stretch Beyond Expectation’.
Stretch Fluid Foundation will retail for $34 USD and Stretch Balm Concealer for $22 USD. Both will be available via Glossier’s website and stores at the end of August and in Sephora in September.
Glossier To Introduce You to Stretch Fluid Foundation
Glossier To Introduce You to Stretch Fluid Foundation
