The Ouai x Dedcool Melrose Place Dedtergent launches May 9.
Your laundry detergent is about to get cool as haircare brand OUAI has teamed up with fragrance and lifestyle brand DedCool to release a limited edition Ouai x DedCool Melrose Place Dedtergent, a rose-scented detergent. It will be a safe, concentrated laundry detergent that will make your world smell like roses.
While many fragrances now have lotion, hand soap, hair perfume and candle counterparts, why not tap into the lifestyle sensory experience: laundry detergent. The Dedcool brand sells fragrances that is 100% organic and natural plant extracts and biodegradable ingredients as well, they also sell detergent, dubbed “Dedtergent,” an eco-friendly, nontoxic, biodegradable alternative. With aesthetically-pleasing packaging and plant-based ingredients, the Dedcool x Ouai Melrose Place Dedtergent line promises to transform a dull wash day into a literal bed of roses. The two female-founded brands came together through the mission that their products are for everyone and anyone.
The hair care brand has partnered with Chaz to bring its loved Melrose Place fragrance — which includes notes of bergamot, lychee, cedarwood and white musk — to the Dedtergent game.
To promote the launch, Dedcool and Ouai hosted a mobile truck pop-up in L.A. this past Saturday near Melrose Avenue and Abbot Kinney Boulevard, where visitors enjoyed free samples, products and, true to the spirit of the collaboration, limited-edition branded quarter rolls.
OUAI x DedCool “Melrose Place” Dedtergent will be retailing from $14 for 2 ounces or $35 for 32 ounces and can be purchased via OUAI‘s or DedCool‘s website.
