What Is Rare Beauty’s New Foundation?
The True To Myself Natural Matte Longwear Foundation is a new complexion product from Rare Beauty that delivers buildable medium-to-full coverage with a natural matte finish. Designed to prime, cover, and set the skin in one step, the formula promises up to eight hours of wear with a soft-focus, pore-blurring effect.
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Best For Matte Coverage
→ True To Myself Natural Matte Longwear Foundation
Best For Blurring Pores
→ True To Myself Natural Matte Longwear Foundation
Best For Oily or Combination Skin
→ True To Myself Natural Matte Longwear Foundation
Best Rare Beauty Base Product
→ Liquid Touch Weightless Foundation
Another complexion product is joining the lineup at Rare Beauty, and this one is designed for those who prefer a soft-matte skin finish.
The beauty brand founded by Selena Gomez has announced the launch of its newest complexion product: the True To Myself Natural Matte Longwear Foundation. The formula is described as a lightweight, buildable base that delivers medium-to-full coverage while maintaining a comfortable matte finish.
Unlike traditional matte foundations that can feel heavy or drying, this one focuses on creating a blurred, velvety complexion while still feeling breathable on the skin.
A Matte Foundation Designed for Everyday Wear
According to the brand, the new foundation was inspired by the type of flawless skin finish often seen on professional photo sets.
Gomez explained that she wanted to recreate that polished look in a formula that still feels easy to wear day-to-day.
The result is a complexion product designed to create a soft-focus effect that minimizes the appearance of pores while evening out skin tone.
Rare Beauty describes the foundation as:
- medium-to-full buildable coverage
- natural matte finish
- longwear formula lasting up to eight hours
- smooth, blurred skin effect
The formula is designed to work particularly well for normal, combination, and oily skin types.
A Three-In-One Complexion Product
One of the most interesting aspects of the launch is the brand’s claim that the foundation functions as three products in one.
The formula is designed to:
• prime the skin
• provide coverage
• set the complexion
In theory, this means fewer steps in a typical makeup routine.
Rare Beauty says the formula contains advanced film-forming ingredients and finely milled powders that help lock in coverage while keeping the skin looking smooth and fresh throughout the day.
Ingredients That Help Balance the Skin
While the foundation focuses on coverage and wear time, the formula also includes ingredients designed to keep skin comfortable.
Key ingredients include:
Ginger root extract
Known for its soothing properties, ginger root can help calm the skin and reduce the look of redness.
Algae extract
Often used in skincare formulas, algae helps support hydration and maintain skin balance.
Together, these ingredients aim to prevent the formula from feeling overly dry, something that can often happen with matte foundations.
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A Wide Shade Range
Like many of the brand’s complexion products, the foundation will launch with an inclusive shade range.
The formula will be available in 48 shades, designed to cover a broad spectrum of skin tones and undertones.
This mirrors the shade expansion approach Rare Beauty used with its existing complexion products, including the brand’s popular Liquid Touch Weightless Foundation.
Release Date and Price
The True To Myself Natural Matte Longwear Foundation will retail for $38 USD / $52 CAD.
The product is scheduled to launch April 2 and will be available through:
Given the popularity of the brand’s existing complexion products, it’s likely this launch will quickly become one of the most talked-about foundation releases of the season.
MORE RARE BEAUTY FOUNDATION QUESTIONS ANSWERED
Is Rare Beauty’s new foundation matte or dewy?
The True To Myself foundation has a natural matte finish designed to blur pores and control shine while still looking skin-like.
How many shades does the new Rare Beauty foundation have?
The foundation launches with 48 shades, similar to the brand’s existing complexion range.
Who should use this foundation?
The formula is designed primarily for normal, combination, and oily skin types, especially those who prefer a blurred matte complexion.
FINAL EDITORIAL SUMMARY
Rare Beauty continues to expand its complexion lineup with formulas designed to enhance natural skin rather than mask it.
The new True To Myself Natural Matte Longwear Foundation introduces a different finish from the brand’s original base products, offering a soft-focus matte effect that still feels lightweight and wearable.
For anyone who prefers a polished complexion without the heaviness of traditional matte foundations, this launch may be one worth trying.
Editorial Note
Ann-Marie Cato is the founder of Facetocurls, where she covers luxury fragrance, beauty launches, and modern skincare with a focus on intentional beauty and modern femininity.
