Available 8 shades
Selena Gomez’s makeup line Rare Beauty is expanding its lip department with the launch of her new lip product: Soft Pinch Tinted Lip Oil.
Soft Pinch Tinted Lip Oil is an innovative lip jelly that transforms into a lightweight oil, nourishing lips with a soft pinch of color and shine that stays comfy—never sticky. The unique gel formula transforms on contact into a tinted oil for the comfiest kiss of color and shine your lips have ever felt. Rare Beauty suggests one swipe will give a sheer wash of color or layer for a “bold, juicy” pop.
Rare Beauty is a well-loved beauty brand by many since it launched a few years ago. It has received many positive reviews and if you type in the hashtag #rarebeauty on TikTok, you will see that it has generated over 4.9B views.
Made with jojoba and sunflower seed oil, it instantly hydrates and nourishes for soft, smooth lips that feel moisturized all day. It has a flat, angled doe-foot applicator for easy swipe and go application. Here is a list of the 8 shades that will be available:
-Serenity – warm rose
-Affection – muted berry
-Happy – cool pink
-Joy – muted peach
-Delight – rose brown
-Hope – nude mauve
-Wonder – rose mauve
-Honesty – nude brown
The Soft Pinch Tinted Lip Oil will retail for $20 USD / $26 CAD and will be available on March 29 via Rare Beauty’s website and Sephora. We have no doubt this lip oil will become a hit and best-seller.
