With Father’s Day approaching and summer here, fragrance brand AXE delved into TikTok search data to reveal the biggest fragrance trends for men this summer. TikTok is reshaping what men want to smell like this summer. From tropical blends to floral softness, viral fragrance trends are pulling men into a new sensory era. With men searching for summer scents, surging +1,000% on the app, AXE analyzed TikTok search data to uncover the trending categories and notes men are obsessing over for spring/summer 2025.
TikTok’s Trending Scent Categories For Men This Spring/Summer
|
Rank |
Scent Category |
Search Increase |
TikTok Search Volume |
|
#1 |
Tropical & Fruity |
+1,000% |
920,000 |
|
#2 |
Dark & Woody |
+1,000% |
328,100 |
|
#3 |
Citrus & Refreshing |
+1,000% |
311,600 |
|
#4 |
Animalic (Feral Luxe) |
+1,000% |
247,000 |
|
#5 |
Floral |
+225% |
177,000 |
|
#6 |
Clean & Soapy |
+87.30% |
271,300 |
|
#7 |
Sweet Gourmand |
+56.6% |
183,000 |
Fragrance Notes
TikTok Trending Notes For Men This Spring/Summer 2025
|
Rank |
Scent Note |
Search Increase |
TikTok Search Volume |
|
#1 |
Cherry |
+1,000% |
329,000 |
|
#2 |
Leather |
+1,000% |
41,600 |
|
#3 |
Vanilla |
+1,000% |
36,800 |
|
#4 |
Rose |
+1,000% |
21,400 |
|
#5 |
Sandalwood |
+706% |
174,000 |
|
#6 |
Coconut |
+45% |
1,650 |
|
#7 |
Chocolate |
+44.6% |
297,000 |
#1 – Tropical & Fruity – 920,000 searches (+1,000%)
Tropical & Fruity is the leading scent category amongst men, a move away from traditionally ‘masculine’ scents such as woods and aromatics. With searches such as ‘tropical colognes’ racking up 252,000 searches, and ‘best fruity colognes’ generating 275,000 searches – men are seeking more fluidity in their scent choices.
When looking at notes, cherry is the most searched for note amongst men on the app – generating 329,000 searches. Increasing 1,000% in demand ahead of the warmer months, this is the note of the season. Coconut is also on the rise amongst men, with the search term ‘coconut fragrance for men’ increasing 45% in interest.
Although more of a general trend across both men and women, mango has also surged 59% in interest on TikTok. With 225,000 searches, these findings reveal a growing appetite for fruitier scent profiles.
Vibe: Cocktails by the pool energy. Fresh, bold, living your best life.
#2 Dark & Woody – 328,100 searches (+1,000%)
Dark & Woody fragrances still dominate a lot of men’s scent choices, ranking second place with 328,100 TikTok searches. Dark notes often refer to notes that are associated with richness, depth, mystery and warmth such as oud, cedarwood, myrrh and leather. Up 1,000% in interest, search terms such as ‘dark cologne for men’ and ‘best woody fragrances for men’ are trending.
Bold and sensual leather is the second most popular note overall, with 41,600 searches surging +1,000% in interest.
Vibe: Mysterious with a side of main character energy.
#3 Citrus & Refreshing – 311,600 searches (+1,000%)
With summer calling for lighter, fresher scents, it’s no surprise citrus fragrances have remained popular in 2025. Notes like bergamot and lemon have long been staples in men’s warm-weather colognes, and they continue to dominate. TikTok users have driven 60,600 searches for ‘refreshing colognes’ and 251,000 for the best citrus cologne recommendations.
Vibe: Smells like a fresh fade, crisp white tee, and box-fresh sneakers. Clean, sharp, and 100% put-together.
#4 Animalic (Feral Luxe) – 247,000 searches (+1,000%)
Animalic scents is a new emerging category, rising in interest on TikTok. Defined by notes that evoke the warm, musky, sometimes slightly dirty or sensual smell associated with the natural scent of skin, fur, or even bodily musk. Up 1,000% in interest, this emerging trend has generated 247,000 searches.
Vibe: Raw. Wild. Sexy in a ‘don’t follow me’ kind of way. Pheromone-coded and 100% addictive.
#5 Floral – 177,000 searches (+225%)
Once considered strictly feminine, florals are officially finding their place in men’s summer fragrance rotations with a 225% increase in TikTok searches. Notes such as rose, jasmine and violet are being reimagined for more modern gender-neutral blends—bringing softness and sensuality to the masculine scent palette. The search term ‘floral fragrance for men’ racked up 177,000 searches revealing this change in appetite.
Rose officially ranks in fourth place when looking at all the trending notes, with the search ‘rose cologne for men’ generating 21,400 searches and increasing 1,000% in interest. This shift speaks to a broader cultural move toward fragrance as self-expression, not gender coding.
Vibe: Smells like good taste, quiet confidence, and ‘soft-life‘ energy.
As we head into the warmer months, men are wearing fragrance more socially. The term ‘party fragrance men’ has surged 204%, generating over 280,000 TikTok searches, signaling a shift toward scent as part of going-out style routines.
Affordability is also a growing factor. ‘Cheap summer fragrance men’ has seen a 171% rise with a total of 204,000 searches—reflecting growing demand for budget-friendly options this summer.
Overall, men’s fragrance is evolving, with search data showing a sharp rise in interest for sweeter, tropical and fruity scent profiles. Notes like cherry, vanilla and coconut are trending. Clean, refreshing, and floral accords are also gaining traction. At the same time, darker and traditionally masculine notes like leather, oud, and woody accords continue to perform strongly. The takeaway is clear: men are no longer confined to one olfactory identity. Fragrance is becoming more gender-neutral and expressive, reflecting a shift toward personal vibe over outdated scent stereotypes.