The Best New Beauty Launches of April 2023

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The Best New Beauty Launches of April 2023
Shani Darden

There has been a number of beauty launches this month – here we round up our top picks of the best beauty products that launched in April. So, whether you’re a skincare connoisseur, an avid makeup collector or you’re simply browsing for something new to add to your beauty routine, here are the latest in makeup, skincare, haircare and fragrance, which we recommend incorporating into your repertoire.

HAIRCARE

adwoa beauty Melonberry Vitamin C Frizz-Fighting Hair Gel

The Best New Beauty Launches of April 2023

The brand recently launched their Melonberry Vitamin C Frizz-Fighting Hair Gel, with their ascorbic acid in haircare. The melonberry curl smoothing gel +vitaminC is humidity resistant and prevents unwanted frizz. it nourishes, shines, and defines curls while giving weightless volume to fine hair. With ingredients such as ascorbic acid (Vitamin C), hydrolyzed rice protein, squalane and panthenol (vitamin B5), this is great for fine hair but is excellent on all hair types such as dry and oily scalp.

SHOP HERE – $24 USD

SKINCARE/BODYCARE

Augustinus Bader The Retinol Serum

The Best New Beauty Launches of April 2023

A TFC8®-powered retinol serum that reduces the appearance of deep lines and wrinkles, blemishes, and pigmentation while protecting against breakouts. The innovative formula reduces the appearance of deep lines, wrinkles, blemishes, acne scars, and hyperpigmentation while locking in moisture to keep your complexion hydrated, radiant, and plump. Retinol newbies are in good hands with Augustinus Bader as their skihncare are gentle yet effective.

SHOP HERE – $350 USD

Westman Atelier Skin Activator Serum

The Best New Beauty Launches of April 2023

 

An all-in-one serum packed with 12 actives including hyaluronic acid, peptides, and niacinamide to visibly soften fine lines, boost firmness, and hydrate. This is a weightless serum for all skin types. Developed with Korea’s leading skin scientist and powered by a multi-lamellar delivery system, this formula deposits multiple actives—without disrupting skin. Wear alone to boost skin quality or as a makeup prep. It’s also fragrance-free.

SHOP HERE – $150 USD

Shani Darden Hydration Peptide Cream

This is a rich, oil-free moisturizer that provides up to 72 hours of intense hydration and powerful peptides that visibly plump and firm without causing congestion. With ingredients such as peptides to supports healthy collagen and elasticity while visibly firming and plumping; hydrosella provides up to 72 hours of hydration and squalene to replenish skin, locks in moisture, and protects skin barrier.

SHOP HERE – $58 USD

U Beauty The Resurfacing Body Compound

A powerful exfoliating treatment for smooth, polished skin from head to toe. Engineered to improve the skin’s natural desquamation process, it both optimizes normal skin turnover and helps refine skin texture, visibly reducing wrinkle depth and uniforming the skin.

SHOP HERE – $128 USD

Nécessaire The Body Retinol

The Best New Beauty Launches of April 2023

Skincare for the body. An overnight treatment concentrate that visibly repairs signs of aging and smooths skin. The treatment is infused with 1% Retinol Blend, 10% AHA (5% mandelic acid and 5% glycolic acid) and Sea Buckthorn Oil, Glycerin and Hyaluronic Acid.

SHOP HERE – $55 USD

Sol de Janeiro Rio Radiance Illuminating Body Cream

The Best New Beauty Launches of April 2023

If you’re obsessed with Sol de Janeiro’s Brazilian Bum Bum Cream, then you’ll want to add the brand’s new Rio Radiance Illuminating Body Cream to your cart. This limited-edition illuminating, fast-absorbing body cream provides lightweight hydration for gorgeous, radiant skin.

SHOP HERE – $48 USD

MAKEUP/FRAGRANCE

Makeup by Mario Cool Pink Lip Plumper

The Best New Beauty Launches of April 2023

A full-coverage, water-infused liquid lip color that hydrates and visibly plumps with a weightless, glossy feel. This beautiful cool pink color is perfect for the summer. This hydrating, lip-plumping gloss is infused with moisturizing oils and water-infused formula to give a bold shine with non-sticky residue.

SHOP HERE – $24 USD

Merit Shade Slick Gelée Sheer Tinted Lip Oils

The Best New Beauty Launches of April 2023

If you’re a fan of Merit, then you’ll be excited for these high shine, sheer wash of color infused with plant derived squalene and quinoa seed oil for healthy lips all day long. They’re very moisturizing and gives the lip a little pop.

SHOP HERE – $24 USD

Tom Ford “Soleil de Feu”

The Best New Beauty Launches of April 2023 Inspired by bronze strokes of fiery sunset light, Soleil de Feu captures a burnished sensuality with tuberose accord, warm ambers, and exotic sandalwood. The luxe white bottle is adorned with a bronze-tone metal inset and has the architectural look of a chess piece. This amber-woody scent evokes the molten sun descending in a burnished blaze over the sea, painting the sky with fiery strokes of bronze solar light.

SHOP HERE – $180/$295 USD

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