Women-Owned Nail Brand Tones Launches Media Campaign Celebrating Perfection in All Women.
Empowering individuals from all walks of life to embrace their uniqueness, Tones Products introduces its 2023 ad campaign, “You Are Perfect,” in support of its tagline, “Perfection within Reach.”
Did you know that the majority of women worldwide feel more self-doubt than self-love? According to an international survey, 60 percent of women wish they had more respect for themselves.
Tones Products hopes to combat this self-love crisis. The unique, US-based, women-owned nail beauty brand announced a new ad campaign to reshape the way individuals from all walks of life define perfection and beauty: “You Are Perfect.”
The Tones team encourages people to broaden their definition of perfection, seeking to inspire people to celebrate whatever makes them feel great. Featuring all forms of perfection in people—including socially relevant issues like sexuality, gender orientation, age, women’s rights, lifestyle choices, and wellness—the images and captions showcase self-confidence and love in all scenarios.
Tones Products — a unique, US-based, woman-owned nail beauty brand — announces the launch of a new social media campaign: “You Are Perfect.” The initiative showcases the beauty of imperfection in everyday life with people from diverse backgrounds.
Tones is proud to have supported its customers with its founding mantra, “Perfection within Reach.” The company, which has over a decade of experience in the industry, continuously strives to improve and evolve, offering a wide range of high-quality nail products, including gels, powders, nail art, tools and accessories. While many people feel the pressure to be, look and seem perfect in all aspects of their lives, Tones Products — which prides itself on its own search for perfection — encourages people to broaden their definition of perfection to encompass whatever makes them feel great.
“At Tones, we believe beauty is not about conforming to societal standards but instead about embracing your individuality and being confident in your own skin,” says Eva Villalobos, owner of Tones Products. “We are all perfectly imperfect. Our mission is to create products that make you look and feel good but also uplift and support you in your daily life. ‘You Are Perfect’ is a reminder that everyone is beautiful just as they are.”
The vibrant campaign celebrates all forms of imperfection in everyday people, featuring socially relevant issues like sexuality, gender orientation, age, women’s rights, lifestyle choices and wellness. From vibrant style and makeup choices to the chaos of working from home, the images showcase self-confidence and love in all scenarios.
“I am very impressed. [Tones is] the best I have found in a long time,” says Magdalvelisse Zayas, repeat Tones customer. “I am a nail tech, and I will definitely be ordering more and more from Tones.”
Tones has been inspired by the vulnerability and strength displayed by its customers and others across the globe, and thus encourages all to adopt the empowering mantra of self-acceptance — You Are Perfect.
About Tones Products
A U.S.-based, family-owned and woman-run business, Tones Products designs and manufactures nail supplies across the globe, including gels, powders, nail art, tools, accessories and much more. With over a decade of experience sharing its unique beauty products with tens of thousands of customers, Tones seeks to continuously improve and evolve as a company, embodying its mantra, “Perfection within Reach.”
