Rare Beauty Just Added a New Lip Essential to Its Soft Pinch Collection
If there’s one beauty category that’s refusing to slow down, it’s lips.
From glossy balms to oil-infused formulas, brands continue to blur the lines between skincare and makeup. Rare Beauty is the latest to join that conversation with the launch of its Soft Pinch Lip Oil Stick, a new hybrid formula designed to deliver shine, hydration and buildable color in one swipe.
The launch expands the brand’s bestselling Soft Pinch collection, bringing together the lightweight feel of a lip oil, the glossy finish of a lip gloss and the color payoff of a lipstick, all in an easy-to-apply stick.
For anyone looking for a comfortable everyday lip product this summer, this is one launch worth having on your radar.
What Is the Rare Beauty Soft Pinch Lip Oil Stick?
Rather than introducing another traditional lipstick or tinted balm, Rare Beauty has taken a hybrid approach.
According to the brand, the Soft Pinch Lip Oil Stick is designed to combine three lip product categories into one formula. The result is a lightweight stick that delivers buildable color while helping lips feel soft, smooth and hydrated throughout the day.
Founder Selena Gomez shared that the goal was to create a product that offers the glide of a lip oil without sacrificing vibrant color.
The formula also features apple seed oil alongside a blend of nourishing oils intended to support moisture and comfort. Unlike heavier glossy formulas, this one is designed to feel lightweight on the lips while leaving behind a juicy, healthy-looking finish.
A subtle fresh apple scent completes the experience.
The Shades
The Soft Pinch Lip Oil Stick launches in eight shades, ranging from everyday neutrals to brighter summer-ready colors.
The lineup includes:
- Wish (bright coral)
- Dream (mauve)
- Muse (nude beige)
- Embrace (warm brown)
- Success (red-orange)
- Bloom (violet pink)
- Fortune (deep berry)
- Journey (deep cool brown)
The shade selection offers a balance of wearable nudes alongside statement colors, making it easy to find something for both minimal makeup days and bolder looks.
Why This Launch Matters
Hybrid lip formulas continue to dominate beauty trends, especially as shoppers look for products that combine skincare-inspired ingredients with makeup performance.
Instead of choosing between hydration, shine or pigment, newer formulas are increasingly designed to do all three.
Rare Beauty’s latest release fits neatly into that trend, offering a product that appears to prioritize comfort without giving up noticeable color.
It’s also another expansion of the Soft Pinch family, one of the brand’s most recognizable collections.
Where to Buy
Where to BuyThe Rare Beauty Soft Pinch Lip Oil Stick is priced at $25 USD / $34 CAD.
It is available through:
Availability may vary by region.
Quick Take
Rare Beauty has built a reputation for creating approachable, everyday makeup, and the Soft Pinch Lip Oil Stick continues that direction with a formula that blends hydration, shine and buildable color into one product.
While I haven’t personally tried this launch yet, it’s certainly one I’ll be keeping an eye on, especially for effortless summer makeup looks. If it performs as promised, it has all the ingredients to become another standout addition to the Soft Pinch collection.
Frequently Asked Questions
Is the Rare Beauty Soft Pinch Lip Oil Stick a lipstick or lip oil?
It’s designed as a hybrid formula that combines the comfort of a lip oil with the shine of a gloss and the color payoff of a lipstick.
How many shades are available?
The collection launches in eight shades, ranging from soft neutrals to bold berry and coral tones.
Does the formula contain skincare ingredients?
According to the brand, it contains apple seed oil along with a blend of nourishing oils to help keep lips feeling hydrated and comfortable.
Shop Similar Lip Essentials
If you’re shopping for glossy, hydrating lip products, these are worth browsing while you wait to discover the new launch:
- Rare Beauty Soft Pinch Tinted Lip Oil
- Summer Fridays Lip Butter Balm
- MERIT Shade Slick Tinted Lip Oil
- Dior Addict Lip Glow
- Rhode Peptide Lip Tint
