Barbiecore, Sofia Richie Aesthetic & More
(According to TikTok & Pinterest)
With the growing craze of social media ‘aesthetics’ and ‘-cores’, Beauty Daily by Clarins analysed TikTok & Pinterest data to find out the biggest aesthetics for summer 2023.
- Barbiecore is officially the most popular summer aesthetic with 9 million TikTok views, and increasing +2,000% in Pinterest searches from last year
- Sofia Richie’s aesthetic is also on the rise, increasing +8,500% in Pinterest searches, and 5 million TikTok views
- Sirencore and Blokettecore are the newest emerging trends this summer, increasing +10,000% in searches on Pinterest
When defining style, Gen Z are all for identifying themselves through ‘aesthetics’ or ‘-cores’. These are defined as visual art styles, sometimes accompanied by fashion/beauty styles, subcultures, or music genres, usually originating from social media.
With ‘aesthetics’ and ‘-cores’ being the key drivers of fashion and beauty trends, Beauty Daily by Clarins decided to delve into TikTok & Pinterest data to find the fastest-growing aesthetics & cores for summer 2023.
The Top 5 Trending Summer 2023 Aesthetics
Rank | Aesthetic or ‘-core’ | Hashtag | TikTok Views |
#1 | Barbiecore | #barbiecore | 371.9 Million |
#2 | Sofia Richie Aesthetic | #sofiarichiestyle | 332.5 Million |
#3 | Mermaidcore | #mermaidcore | 294.4 Million |
#4 | Coconut Girl Aesthetic | #coconutgirlaesthetic | 103.2 Million |
#5 | Sirencore | #sirencore | 66 Million |
#6 | Blokettecore | #blokettecore | 26.4 Million |
#1 Barbiecore – 371.9 Million TikTok Views
Source: @hoskelsa on Instagram and Pexels
With the new Barbie movie launch this July, Pinterest searches for ‘Barbiecore’ have increased +2,000% up from last year. It has garnered 371.9 Million views on TikTok – and the trend is defined by all things pink. From hot pink lips to heavy blusher – this is the number one summer trend.
#2 Sofia Richie Aesthetic – 332.5 Million TikTok Views
Source: @sofiarichiegrainge on Instagram
Sofia Richie is paving the way for celebrity style this summer, with #sofiarichiestyle garnering 332.5 Million TikTok views. Following her wedding, we’ve also seen a +8,500% increase in Pinterest searches up from last year. Her style embodies TikTok’s ‘quiet luxury’ aesthetic, and the influencer exemplifies laid-back, tailored minimalism. For make-up, think of neutral colours that enhance natural features—for example, nude lip colours and brown or beige eye make-up that looks classic.
#3 Mermaidcore – 294.4 Million TikTok Views
Source: @nazlia on TikTok & @beautybychrisc on Instagram
From loose waves to iridescent eyeshadow – ‘Mermaidcore’ is in. With the launch of the highly anticipated The Little Mermaid, it’s no surprise the hashtag #mermaidcore has 294.4 million views. Searches on Pinterest have also increased by +2,000% from last year.
#4 Coconut Girl Aesthetic – 103.2 Million TikTok Views
Source: Pinterest
The ‘coconut girl aesthetic’ embodies all things tropical. Coined in 2021, the aesthetic is rising again as a leading summer trend increasing in Pinterest searches up +5,550% from last year. With the #coconutgirlaesthetic hashtag at 103.2 million views, the aesthetic embodies Y2K surfer girl style. The look embodies hibiscus prints, effortless air-dried hair, dewy bronzed skin, and hydrated, glossy lips.
#5 Sirencore – 66 Million TikTok Views
Source: Alexa Demie and Pinterest
‘Sirens’, known as the dark, edgy sisters to mermaids, is an aesthetic on the rise – increasing +10,000% in Pinterest searches from last year. With #sirencore generating 66 million TikTok views, the aesthetic is defined by dark hair, crochet outfits, and seductive dark make-up. ‘Siren eyes’ are especially trending, characterised by sharp inner corner eyeliner that elongates the eyes.
*BONUS* #6 Blokettecore – 26.4 Million TikTok Views
Source: @naomi on TikTok and Pinterest
‘Blokettecore’, by definition, is the aesthetic of stereotypical British ‘bloke’ culture style meets hyper-feminine coquette. Increasing +10,000% in searches on Pinterest Trends from last year, the aesthetic is characterised by baggy football t-shirts, mini skirts, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks.
About Beauty Daily by Clarins Beauty Daily by Clarins is a beauty hub and wellness destination where you can come to escape the stresses of everyday life, be empowered with knowledge, and learn a trick – or ten – along the way. You can seek trustworthy, insider tips from the experts at Clarins, supported by a stellar line-up of contributing dermatologists, Dr's, nutritionists, make-up artists, and health gurus to help you with their scientifically proven, unbiased advice. Sarah Joan Ross, Editor Sarah has over 20 years of experience in the beauty and wellness industry, writing for ELLE, Marie Claire, GRAZIA, InStyle and Harper's Bazaar. She's a happy hoarder of fragrances, has tested zillions of products and believes the power of finding a good one can be life changing.
Oooo! I didn’t know about some of these trends!
Jennifer
Curated by Jennifer
I know, so may trends out there now. Hard to keep up sometimes. x
Ann-Marie