Top 5 Trending ‘Aesthetics’ for Summer 2023

Barbiecore, Sofia Richie Aesthetic & More

(According to TikTok & Pinterest) 

With the growing craze of social media ‘aesthetics’ and ‘-cores’, Beauty Daily by Clarins analysed TikTok & Pinterest data to find out the biggest aesthetics for summer 2023.

  • Barbiecore is officially the most popular summer aesthetic with 9 million TikTok views, and increasing +2,000% in Pinterest searches from last year
  • Sofia Richie’s aesthetic is also on the rise, increasing +8,500% in Pinterest searches, and 5 million TikTok views
  • Sirencore and Blokettecore are the newest emerging trends this summer, increasing +10,000% in searches on Pinterest

When defining style, Gen Z are all for identifying themselves through ‘aesthetics’ or ‘-cores’. These are defined as visual art styles, sometimes accompanied by fashion/beauty styles, subcultures, or music genres, usually originating from social media.

With ‘aesthetics’ and ‘-cores’ being the key drivers of fashion and beauty trends, Beauty Daily by Clarins decided to delve into TikTok & Pinterest data to find the fastest-growing aesthetics & cores for summer 2023.

The Top 5 Trending Summer 2023 Aesthetics

Rank Aesthetic or ‘-core’ Hashtag TikTok Views 
#1 Barbiecore #barbiecore 371.9 Million
#2 Sofia Richie Aesthetic #sofiarichiestyle 332.5 Million
#3 Mermaidcore #mermaidcore 294.4 Million
#4 Coconut Girl Aesthetic #coconutgirlaesthetic 103.2 Million
#5 Sirencore #sirencore 66 Million
#6 Blokettecore #blokettecore 26.4 Million

#1 Barbiecore – 371.9 Million TikTok Views

Source: @hoskelsa on Instagram and Pexels

With the new Barbie movie launch this July, Pinterest searches for ‘Barbiecore’ have increased +2,000% up from last year. It has garnered 371.9 Million views on TikTok – and the trend is defined by all things pink. From hot pink lips to heavy blusher – this is the number one summer trend.

#2 Sofia Richie Aesthetic – 332.5 Million TikTok Views Top 5 Trending 'Aesthetics' for Summer 2023

Source: @sofiarichiegrainge on Instagram

Sofia Richie is paving the way for celebrity style this summer, with #sofiarichiestyle garnering 332.5 Million TikTok views. Following her wedding, we’ve also seen a +8,500% increase in Pinterest searches up from last year. Her style embodies TikTok’s ‘quiet luxury’ aesthetic, and the influencer exemplifies laid-back, tailored minimalism. For make-up, think of neutral colours that enhance natural features—for example, nude lip colours and brown or beige eye make-up that looks classic.

#3 Mermaidcore – 294.4 Million TikTok Views Top 5 Trending 'Aesthetics' for Summer 2023

Source: @nazlia on TikTok & @beautybychrisc on Instagram

From loose waves to iridescent eyeshadow – ‘Mermaidcore’ is in. With the launch of the highly anticipated The Little Mermaid, it’s no surprise the hashtag #mermaidcore has 294.4 million views. Searches on Pinterest have also increased by +2,000% from last year.

#4 Coconut Girl Aesthetic – 103.2 Million TikTok ViewsTop 5 Trending 'Aesthetics' for Summer 2023

Source: Pinterest

The ‘coconut girl aesthetic’ embodies all things tropical. Coined in 2021, the aesthetic is rising again as a leading summer trend increasing in Pinterest searches up +5,550% from last year. With the #coconutgirlaesthetic hashtag at 103.2 million views, the aesthetic embodies Y2K surfer girl style. The look embodies hibiscus prints, effortless air-dried hair, dewy bronzed skin, and hydrated, glossy lips.

#5 Sirencore – 66 Million TikTok Views Top 5 Trending 'Aesthetics' for Summer 2023

Source: Alexa Demie and Pinterest

‘Sirens’, known as the dark, edgy sisters to mermaids, is an aesthetic on the rise – increasing +10,000% in Pinterest searches from last year. With #sirencore generating 66 million TikTok views, the aesthetic is defined by dark hair, crochet outfits, and seductive dark make-up. ‘Siren eyes’ are especially trending, characterised by sharp inner corner eyeliner that elongates the eyes.

*BONUS* #6 Blokettecore – 26.4 Million TikTok Views

Source: @naomi on TikTok and Pinterest

‘Blokettecore’, by definition, is the aesthetic of stereotypical British ‘bloke’ culture style meets hyper-feminine coquette. Increasing +10,000% in searches on Pinterest Trends from last year, the aesthetic is characterised by baggy football t-shirts, mini skirts, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks.

 

 

About Beauty Daily by Clarins 

Beauty Daily by Clarins is a  beauty hub and wellness destination where you 
can come to escape the stresses of everyday life, be empowered with knowledge, 
and learn a trick – or ten – along the way. You can seek trustworthy, insider 
tips from the experts at Clarins, supported by a stellar line-up of contributing 
dermatologists, Dr's, nutritionists, make-up artists, and health gurus to help 
you with their scientifically proven, unbiased advice.


Sarah Joan Ross, Editor

Sarah has over 20 years of experience in the beauty and wellness industry, 
writing for ELLE, Marie Claire, GRAZIA, InStyle and Harper's Bazaar. She's a 
happy hoarder of fragrances, has tested zillions of products and believes the 
power of finding a good one can be life changing.

 

2 thoughts on “Top 5 Trending ‘Aesthetics’ for Summer 2023

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RELATED ARTICLES

5 Steps to Green Your Beauty Routine in 2024
Beauty Skincare

5 Steps to Green Your Beauty Routine in 2024

Step One: Choose Sustainable Packaging It’s time to wave goodbye to plastic skincare containers and switch to sustainable alternatives. Sustainable packaging is typically made with recyclable or biodegradable materials. Great alternatives to plastic include recycled plastics, bamboo, glass, aluminum, or minimal packaging products. Being more mindful about your product packaging can help reduce waste and […]

rhode Pocket Blush + Peptide Lip Tint
Beauty

rhode Pocket Blush + Peptide Lip Tint

Sharing a quick little review on one of the new lip and cheek colors from Rhode that was launched for summer – the Pocket Blush and Peptide Lip Tint. I only picked up one duo. Rhode’s Pocket Blushes come in six shades and as of writing this post, there’s now a limited-edition shade as well. […]

Refy Launches Skin Trio Essentials
Beauty Skincare

Refy Launches Skin Trio Essentials

Your must-haves for protected, instantly hydrated and glowing skin. In the world of beauty, every detail matters. From a flawless complexion to meticulously groomed brows, each element contributes to a confident, radiant look. Well, Refy, known for the perfect brow manifesto, is stepping into the skincare game. Refy has been synonymous with impeccable brow products, […]