Top 5 Trending ‘Aesthetics’ for Summer 2023

Barbiecore, Sofia Richie Aesthetic & More

(According to TikTok & Pinterest) 

With the growing craze of social media ‘aesthetics’ and ‘-cores’, Beauty Daily by Clarins analysed TikTok & Pinterest data to find out the biggest aesthetics for summer 2023.

• Barbiecore is officially the most popular summer aesthetic with 9 million TikTok views, and increasing +2,000% in Pinterest searches from last year
• Sofia Richie’s aesthetic is also on the rise, increasing +8,500% in Pinterest searches, and 5 million TikTok views
• Sirencore and Blokettecore are the newest emerging trends this summer, increasing +10,000% in searches on Pinterest

When defining style, Gen Z are all for identifying themselves through ‘aesthetics’ or ‘-cores’. These are defined as visual art styles, sometimes accompanied by fashion/beauty styles, subcultures, or music genres, usually originating from social media.

With ‘aesthetics’ and ‘-cores’ being the key drivers of fashion and beauty trends, Beauty Daily by Clarins decided to delve into TikTok & Pinterest data to find the fastest-growing aesthetics & cores for summer 2023.

The Top 5 Trending Summer 2023 Aesthetics

#1 Barbiecore – 371.9 Million TikTok Views

Source: @hoskelsa on Instagram and Pexels

With the new Barbie movie launch this July, Pinterest searches for ‘Barbiecore’ have increased +2,000% up from last year. It has garnered 371.9 Million views on TikTok – and the trend is defined by all things pink. From hot pink lips to heavy blusher – this is the number one summer trend.

#2 Sofia Richie Aesthetic – 332.5 Million TikTok Views

Source: @sofiarichiegrainge on Instagram

Sofia Richie is paving the way for celebrity style this summer, with #sofiarichiestyle garnering 332.5 Million TikTok views. Following her wedding, we’ve also seen a +8,500% increase in Pinterest searches up from last year. Her style embodies TikTok’s ‘quiet luxury’ aesthetic, and the influencer exemplifies laid-back, tailored minimalism. For make-up, think of neutral colours that enhance natural features—for example, nude lip colours and brown or beige eye make-up that looks classic.

#3 Mermaidcore – 294.4 Million TikTok Views

Source: @nazlia on TikTok & @beautybychrisc on Instagram

From loose waves to iridescent eyeshadow – ‘Mermaidcore’ is in. With the launch of the highly anticipated The Little Mermaid, it’s no surprise the hashtag #mermaidcore has 294.4 million views. Searches on Pinterest have also increased by +2,000% from last year.

#4 Coconut Girl Aesthetic – 103.2 Million TikTok Views

Source: Pinterest

The ‘coconut girl aesthetic’ embodies all things tropical. Coined in 2021, the aesthetic is rising again as a leading summer trend increasing in Pinterest searches up +5,550% from last year. With the #coconutgirlaesthetic hashtag at 103.2 million views, the aesthetic embodies Y2K surfer girl style. The look embodies hibiscus prints, effortless air-dried hair, dewy bronzed skin, and hydrated, glossy lips.

#5 Sirencore – 66 Million TikTok Views

Source: Alexa Demie and Pinterest

‘Sirens’, known as the dark, edgy sisters to mermaids, is an aesthetic on the rise – increasing +10,000% in Pinterest searches from last year. With #sirencore generating 66 million TikTok views, the aesthetic is defined by dark hair, crochet outfits, and seductive dark make-up. ‘Siren eyes’ are especially trending, characterised by sharp inner corner eyeliner that elongates the eyes.

*BONUS* #6 Blokettecore – 26.4 Million TikTok Views

Source: @naomi on TikTok and Pinterest

‘Blokettecore’, by definition, is the aesthetic of stereotypical British ‘bloke’ culture style meets hyper-feminine coquette. Increasing +10,000% in searches on Pinterest Trends from last year, the aesthetic is characterised by baggy football t-shirts, mini skirts, Lana Del Rey-style eyeliner, doe eyes and rosy cheeks.

About Beauty Daily by Clarins 

Beauty Daily by Clarins is a  beauty hub and wellness destination where you 
can come to escape the stresses of everyday life, be empowered with knowledge, 
and learn a trick – or ten – along the way. You can seek trustworthy, insider 
tips from the experts at Clarins, supported by a stellar line-up of contributing 
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Sarah Joan Ross, Editor

Sarah has over 20 years of experience in the beauty and wellness industry, 
writing for ELLE, Marie Claire, GRAZIA, InStyle and Harper's Bazaar. She's a 
happy hoarder of fragrances, has tested zillions of products and believes the 
power of finding a good one can be life changing.