Retinol reimagined. The eye cream you will dream of waking up to.
Ilia Beauty has entered the skin care world. Starting their 2023 with a bang, yesterday, the brand launched their Bright Start Retinol Alternative Brightening Eye Cream (USD $46 / CAD $62) – a potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer.
Slow down your morning ritual and visibly awaken your eyes with a retinol-alternative-powered cream clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well.
Bright Start is formulated with sheer, light-reflecting pearl to softly illuminate eyes, but it won’t add any coverage. The brand says over time, Bright Start is clinically proven to reduce dark circles.
So anyone with skincare concerns such as fine lines and wrinkles, dark circles, and puffiness can use this eye cream as it caters to a number of skin types – so whether you have normal, dry, combination, or oily skin, you can use this eye cream and it’s even safe for sensitive skin and eyes.
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Ilia’s website says that Bright Start can be used morning and night. …. in the morning as a wakeup call for eyes. The cooling ceramic tip and light-reflecting pearl make it a calming, brightening part of your morning routine.
Some of the highlighted ingredients in this product are:
– Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin.
– Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.
– Caffeine and Peptides: Depuff and revive the look of tired eyes.
Bright Start Retinol Alternative Brightening Eye Cream is now available on ILIA Beauty’s website.
