MAC Cosmetics is entering a new era — and it’s doing it in full glam.
The iconic makeup brand is officially launching at Sephora on March 2, 2026, and to mark the moment, MAC unveiled a star-powered campaign featuring its newest global ambassador, Chappell Roan, alongside Gabbriette and Quen Blackwell.
If you grew up on MAC lip combos, backstage runway glam, or the legendary 90s “MAC mug,” this campaign feels like a full-circle beauty moment.
And yes — the lip looks are already trending.
The Concept: Soft vs. Bold Glam
Shot by photographer Richard Burbridge, the campaign showcases each talent in two contrasting looks:
- A soft, barely-there natural face
• A full, unapologetic glam moment
MAC’s Global Creative Director Nicola Formichetti described the campaign as a celebration of the brand’s full spectrum — from everyday beauty to bold editorial expression.
For longtime MAC lovers, it’s a reminder: the brand has always been about versatility.
Chappell Roan’s 90s-Inspired Lip Combo
For her Sephora debut, Chappell Roan stepped away from her theatrical stage makeup and embraced a more classic 90s-inspired MAC look — sculpted skin, defined eyes, and a statement lip.
Her makeup artist Andrew Dahling created a layered lip combo using:
- MAC Lip Pencil in “Auburn”
- MAC Lip Pencil in “Stripdown”
- MACximal Silky Matte Lipstick in “Marrakesh”
- MACximal Silky Matte Lipstick in “Taupe”
The result? A rich, dimensional brown-toned lip that feels nostalgic but modern.
If you love a 90s supermodel lip moment, this combo is everything.
Gabbriette’s Nude Glam
Gabbriette’s look leaned into cool-toned nude minimalism with:
- MAC Lip Pencil in “Greige”
- MACximal Sleek Satin Lipstick in “Fleshpot”
- Lipglass Air in “Accolade”
The glossy finish keeps it fresh while still channeling early 2000s MAC energy.
Quen Blackwell’s Classic Brown Lip
Quen’s combo delivered peak MAC heritage:
- MAC Lip Pencil in “Chestnut”
- MACximal Silky Matte Lipstick in “Whirl”
- Lipglass in “Clear”
Chestnut + Whirl is one of those cult combinations that never really left the beauty chat.
Why This Sephora Launch Matters
MAC entering Sephora isn’t just retail news — it’s a shift in accessibility.
For years, MAC was its own standalone beauty counter experience. Bringing it into Sephora introduces the brand to a new generation of beauty consumers who live for viral lip combos, TikTok tutorials and curated product shelves.
And strategically? Aligning with Chappell Roan — one of Gen Z’s most magnetic pop stars — bridges legacy glam with modern pop culture.
The Facetocurls Take
What I love most about this campaign is the duality.
Soft skin. Bold lip. Minimal base. Full glam option.
It feels very “choose your mood.”
And if you’ve been rebuilding your makeup wardrobe with timeless staples instead of fast trends, these MAC lip pencils and matte lipsticks are foundational pieces.
A good lip combo will always outlast a viral blush.
Where to Shop the Looks
You can shop the exact lip products featured in the campaign below:
- MAC Lip Pencil in Auburn
- MAC Lip Pencil in Stripdown
- MAC Lip Pencil in Greige
- MAC Lip Pencil in Chestnut
- MACximal Silky Matte Lipstick in Marrakesh
- MACximal Silky Matte Lipstick in Taupe
- MACximal Silky Matte Lipstick in Whirl
- MACximal Sleek Satin Lipstick in Fleshpot
- MAC Lipglass Air in Accolade
- MAC Lipglass in Clear
