With the growing interest in non-invasive treatments in 2023, more and more beauty enthusiasts are embracing the ‘Notox’ trend.
With the hashtag #nobotox racking up 187M TikTok views, and as at-home beauty technology advances - Beauty Daily by Clarins delved a bit deeper into Google data and TikTok to find the most searched for skin devices and brands.
When looking at 2023 beauty trends, beauty enthusiasts are growing more interested in devices that can achieve professional aesthetician level results at home. Google searches show that shoppers are searching for skin tightening and sculpting treatments the most, opting for non-invasive alternatives. With the #nobotox hashtag (a move away from Botox and fillers) racking up 187M TikTok views alone, Beauty Daily by Clarins decided to dig a bit deeper and delve into Google and TikTok data to find the most searched for skin devices and brands.
Top 10 Brand’s Most Searched for Skin Devices:
#1 NuFACE Mini – 237,840 Searches 
Source: @jasanahis on TikTok
With the rising cost of living, 92% of women revealed that they’d try out cheaper beauty alternatives before removing products & treatments from their routines*. Therefore, it’s no surprise that NuFACE’s cheaper alternative to their award-winning Trinity is the brands most searched for product.
This viral microcurrent device is known to tone, lift, and contour the facial muscles while also reducing the appearance of fine lines and wrinkles. The #nuface hashtag on TikTok also has a total of 135.8M views.
#2 TheraFace PRO – 208,920 Searches 
Source: Theraface.com
From the brand who designed the award-winning Theragun, TheraFace is an 8-in-1 device that includes microcurrent technology, LED light therapy, percussive therapy, cleansing ring, hot ring and a cold ring. This multi-use device reduces jaw discomfort, firms & tightens the skin, cleanses and combats irritation.
#3 Foreo Luna Range – 136,560 Searches 
Foreo’s cult favourite cleansing devices are the third most searched for at-home beauty devices. The Luna 3 leads the way when it comes to the number of searches, with its 2-in-1 feature which provides both cleansing and facial firming. Foreo is also the most viewed beauty device brand on TikTok with a whopping 358.7M views.
#4 SolaWave Wand – 127,200 Searches 
Source: SolaWave
This 4-in-1 wand with red light therapy is designed to smooth fine lines, fade blemishes, increase firmness, decrease puffiness, boost skin’s glow and amplify the benefits of serum.
#5 Dr. Dennis Gross DRx SpectraLite™ FaceWare Pro – 83,040 Searches 
Source: @madsbuda on TikTok
Utilising blue and red light LED therapy, this $455 mask calms acne flare ups as well as fighting fine line lines, wrinkles and inflammation.
#6 Trophy Skin BrightenMD – 72,120 Searches
Source: @trophyskin on TikTok
The compact and light-weight device brightens, de-puffs, improves the skin’s natural radiance by utilising sonic vibration, red light therapy and microcurrent technology.
#7 CurrentBody Skin LED Light Therapy Mask – 65,760 Searches 
Making an appearance in season 3 of Netflix’s Emily in Paris, this daily 10-minute treatment mask is known to combat ageing by stimulating collagen production and cell renewal.
#8 Beautybio GloPRO – 51,000 Searches
Source: Beautybio
Beautybio’s GloPRO rejuvenates the skin by pairing microneedling and LED red light therapy technology. Designed to be used 3 times a week, this 60 second treatment tightens pores, firm skin and promotes smoother skin.
#9 Tripollar STOP Vx – 47,640 Searches
Source: @theandreaandrade1 on TikTok
This popular skincare device uses radio frequency which heats the deep layers of your skin, stimulating collagen production. It also uses DMA (Dynamic Muscle Activation) which encourages blood flow and muscle repair for more radiant, less wrinkly skin.
#10 Ziip Nano Current Device – 29,640 Searches
Source: Ziip
Created by facialist Melanie Simon and loved by celebrities, the Ziip Nano Current Device lifts the skin by using electrical microcurrent and nanocurrent technology. This helps reduce hyperpigmentation, boost collagen production and treat acne.
TikTok’s Top 10 Most Viral Skin Device Brands
| Rank | Brand Hashtag | Views |
| #1 | #Foreo | 358.7M |
| #2 | #Nuface | 135.8M |
| #3 | #Theraface | 21.2M |
| #4 | #Drdennisgrossskincare | 15.6M |
| #5 | #Solawave | 15.3M |
| #6 | #Currentbody | 10.6M |
| #7 | #Stackedskincare | 10M |
| #8 | #Dermaflash | 8.6M |
| #9 | #Beautybio | 6M |
| #10 | #Lightstim | 2M |
About Beauty Daily by Clarins
Beauty Daily by Clarins is a beauty hub and wellness destination where you can come to escape the stresses of everyday life, be empowered with knowledge, and learn a trick – or ten – along the way.
You can seek trustworthy, insider tips from the experts at Clarins, supported by a stellar line-up of contributing dermatologists, Dr’s, nutritionists, make-up artists, and health gurus to help you with their scientifically proven, unbiased advice.
Sarah Joan Ross, Editor Sarah has over 20 years of experience in the beauty and wellness industry, writing for ELLE, Marie Claire, GRAZIA, InStyle and Harper's Bazaar. She's a happy hoarder of fragrances, has tested zillions of products and believes the power of finding a good one can be life changing.
